The Pestel Framework Categorizes Environmental Influences Commerce Essay

The Pestel Framework Categorizes Environmental Influences Commerce Essay The PESTEL framework categorizes environmental influences into six main forms: political, economic, social technological environmental and legal. Where by the politics highlight the role of government; economic refers to macroeconomic factor such as exchange rates, and discrepancy economic growth rates around the world; social influences include changing culture and demographics; technological such as internet; environmental issues such as pollution and waste; and finally legal embraces legislative constraints. The Western European brewing industry is highly penetrated; The PESTEL framework can be used to help identify the key forces that are driving the change in the market. Political Factors might be the dynamic operation of European government against drunken driving, binge drinking, and consequently long term health and fitness problems. These campaigns have the potential to push for law changes surrounding what alcohol can be bought in restaurants, pubs, bars and retail outlets. Decrease in the consumption of beer in Europe as many traditional key markets have increased awareness of the social problems associated with alcohol drinking. Economic Economic recession in 2009 has also lead to an effect on beer sales mainly in the United Kingdom where an estimate of 50 pubs closed per week due to downturn. Beer consumption per capita varies broadly among countries, for example being four times higher in Germany than in Italy. Example in table 1 comparing year 1980 to 2000 the consumption of beer has increased from 3534000 hectoliters to 6453000 hectoliters which is approximately 82.60%. Social Lifestyle in emerging market has changed due to the increase in the availability of disposable income, leading to an increase in beer consumption. The new trends like wines, non alcoholic beers, extra cold lagers and fruit flavored beers will adversely affect the consumption of beers. Education and health; there is an increasing awareness of the effect of alcohol on health and fitness. Particularly in the United Kingdom there is increasing hostility to so called binge drinking excessive alcohol consumption in pubs and clubs. Technological Rate of technological change; as seen in the Anheuser Busch InBev (Belgium) company that efficient advantages will come from more central management of purchasing, together with media and IT from the optimization of its hereditary network of breweries and from the distribution of finest practices across sites internationally. Innovation of new products; the case witnesses that the introduction of higher priced premium products such as non alcoholic beers, extra cold lagers or fruit flavored beers has led to increase in sales. Environmental Pollution; population are getting more and more alert of the environment and it is essential that the companies do everything to avoid environmental pollution. It is important that the environmental load through the brewing development is as low as possible. Waste and recycling; reusability and recycling is significant, the brewing industry for instance treats their effluents so that they can use it again for irrigation. Through this they save power and lessen sludge disposal. Legal International law; when comparing Europe with the United States we have witnessed that in America it is prohibited to drink in public places comparing to Europe where one can drink alcohol wherever they want. This could lead to new laws that restrict drinking in the public places. Acquisition, licensing and strategic alliance have all take place as an important brewers conflict to control the market. For example in 2004, Belgian brewery Interbrew merged with Am Bev, the Brazilian brewer group to create the largest brewer in the world. A five forces analysis The five forces study was originally developed by Michael Porter in 1990, as a way of assessing the attractiveness of different industries or sectors in terms of competitive forces. The five forces constitute an industrys structure, although initially developed with businesses in mind the industry structure analysis with the five forces framework is of value to most of the organizations. As well as assessing the attractiveness of the brewing industry the five forces can assist set an agenda for action on the range of areas that they identify. The five forces are: Threat of new entrants Threat of substitutes Bargaining power of buyers Bargaining power of suppliers Competitive rivalry POTENTIAL ENTRANTS COMPETITIVE RIVALRY Threat of entry Threat of substitutes Bargaining power Bargaining power SUPPLIERS BUYERS SUBSTITUTES FIG 1 THE FIVE FORCES FRAMEWORK Threat of substitutes The threat of substitute is high because there is an availability of wine, fruit flavored beer and also extra cold lagers. From table 1 and 2 in the case study we can witness the negative effect of the substitute on beer; taking an example of Denmark table 1 shows a decline in the beer consumption and in table 2 shows increase in the importation of exotic beers from overseas. Threat of new entrants Threat of entry depends on the degree and height of barriers to entry; barriers of entry are factors that need to be defeated by new entrants if they are to battle effectively. According to the case the threat of new entrants is very low because the industry is highly penetrated and mergers taking place, also there are global pressures for consolidation which sustain their competitive position in the industry. There are very few big brewery companies which makes them dominate the market, so for a new entrant would be hard to have that financial effort. Bargaining power of buyers Customers of course are necessary for the survival of any business, but sometimes consumers can have such high bargaining power that their suppliers barely make any profits. The bargaining authority is high due to the supervision campaign strongly against drunken driving, and binge drinking which has led to an increase in off trade (retail) than on trade (beer consumption in pubs or restaurant). The off trade is increasingly more conquered by big supermarket chains such as Tesco and Carrefour which gives them the bargaining power. Bargaining power of suppliers Suppliers are those who supply the organization with what it needs to produce the product or service. The main purchasing costs are wrapping, raw material such as barley and power. The case shows that the bargaining power of supplier in packaging is high due to the availability of only three can makers and shifting cost from one can maker to the other could be high either in terms of money or even technology. Competitive rivalry Competitive rivalry is are businesses with same products and services aimed at the same customer group. The competitive rivalry in the brewing industry is very high because almost all companies have the same product/ product differentiation is low, high rate of acquisitions, alliances and strategic alliance and also consolidation due to over capacity within the industry. Conclusion With regard to the PESTEL analysis and the Porters five forces analysis I conclude that in order to sustain the competitive position and market share in the brewing industry, one should acquire, license or strategic alliance with an existing company could be small, medium or already a large company. Question 2 Anheuser-Busch InBev [Belgium] A-B InBev is the largest brewer in the world; it achieved this position when InBev acquired the leading American brewer Anheuser Busch for 52bn. The company now has nearly 300 brands and approximate 50% share of the US market and owns 50% of Mexicos leading brewers. The company is frank about the approach to renovate itself from the biggest brewing company to the best. STRENGTH WEAKNESS Largest brewer in the world Inherited network of breweries Strong financial power The merger of Belgian Interbrew and Brazilian Am Bev in 2004 The companys strategy to transform itself from the biggest to the best by: Building strong global brands Increase competence through more central management of purchasing including median and IT. Greene King [United Kingdom] Greene King is now the largest domestic British brewer, which was established in 1799. It has expanded through a series of acquisition including Ruddles [1995], Morland [1999] and Hardys and Hansons [2006]. STRENGTH WEAKNESS Brew high quality beer from an efficient single site. Medium size brewing company Focused brand portfolio which is minimizing the complexity and cost of a multi brand strategy. Less financial power 2000 pubs across the UK with a particular dominant position in its home region of East Anglia. Expansion through acquisition, which led to critics calling the company greedy king. Tsingtao [China] Tsingtao brewery was found in 1903 by German settlers in China, after state ownership under communism Tsingtao was privatized in the early 1990s and listed on the Hong Kong stock exchange in 1993. Tsingtao has 13% market share of its home country, the company has described its ambition thus; to promote the continuous growth of the sales volume and income to step forward the target of becoming an international great company. STRENGTH WEAKNESS It is the Chinese brand leader in United States Small brewing company Its now sold in more than 62 countries. Less financial power Almost 50% of exports Home market share is very low {13%} A bottle of Tsingtao appeared in the 1982 science fiction film blade Ronner. REFERENCE AND BIBLIOGRAPHY BIBILIOGRAPHY Fundamentals of strategy (CH 2) By: Gerry Johnson, Kevan Scholes and Richard Whittington Lecture slides (LE 45) REFERENCE www.scribd.com/mobile/doc/74880013?width=360 www.studymode.com www.writemypapers.org Question1 Strategic capabilities refer to the adequacy and suitability of the resources and competences of an organization for it to survive and prosper. The framework used to analyze the strategic capabilities is the VRIO framework; the acronym stands for four questions that need answering to determine the competitive potential of an organizations resources or capabilities: the question of Value, Rarity, Inimitability [easy/difficult to imitate] and Organization [ability to exploit the resources]. Dysons has value because of being distinctive from the customer; the distinctive factor is built upon the innovative products like bag less vacuum cleaners to energy efficient and time efficient hand dryers for public places to desk fan with no blades. Dysons believes in patent to protect its differentiated but that doesnt mean competitors dont try to imitate, within Dysons vacuums there is patented Ball technology for improved maneuverability. Dysons products are rare because even after the competitors trying to imitate the vacuum cleaners they arent able to make an exact copy of it. Example the Dysons vacuum and Hoover USA; Dysons colors are usually bright and it does launch exclusive editions based on novel colors while Hoover USA wind tunnel vacuums are available in fresh colors. The inimitability in Dysons is very difficult because it believes that the combination of design engineering and manufacturing is crucial in developing the most inimitable competences which could be protected through patents. The business is organized to fully exploit its competitive advantage; like in their UK headquarter access to the building and then subsequent area is via thumb print and even then some areas are out of bounds. They have even developed their own sound absorbing panels to ensure that conversations can be kept serious. Question 2 Competitors, especially in this area could imitate several capabilities of the Dysons company are: Technology and design [color, durability, and packaging]: Dysons follow a superior design result; in order to provide legitimate competition for Dyson, the competitors will have to hire superior engineer designers and also focus much on innovation. Cost efficiency: its possible for competitors to copy the relocation strategy; by moving the manufacturing plant to a cheap labor country like china rather than producing in home country with high cost. By adopting the cost efficient strategy the completion would increase because competitors like Miele and Excel Dryer Corporation will be having a competitive price as Dyson. Product features: Competitors are already trying to imitate these products with the USA wind tunnel vacuums and Mjele swivel head vacuums; however, the patent Dysons has placed on their products prevents other companies from outright stealing their ideas. Question 3 Threshold capabilities are capabilities needed for businesses to meet the basic necessities to compete in a given market. These could be threshold resources required to meet minimum requirements of its customers and threshold competences required to deploy resources so as to meet customers requirements and support particular strategies. The distinctive capabilities which may overtime become a threshold capability are: Engineering design is like an identity of Dysons products and which makes them distinctive in the market. With time engineering design which is currently a distinctive capability could become one of the most necessary capabilities in order to survive in the market. The existence of Dyson in the market is due to the strength of innovative high quality design and engineering of their products which is due to having highly specialized engineers and the updated technology. It is a product engineering that takes centre stage on the company website and generally in all company communication. Low cost manufacturing; currently it gives James Dyson a distinctive capability and a high profit margin but with time as the competition is increasing low manufacturing cost will become a threshold capability in order to survive in the market. Innovation; the company is obvious in its desires to promote the idea that a Dyson product means new, different, and a radical change; a Dyson product whether vacuum or washing machine is an innovation that the bright colors help these clever product stand out from the crowd. It is witnessed in the case that Dyson has been the starting point of the product and then follows the competitors; due to the quality and differentiated factor the consumers are ready to buy Dysons products at a high price. One main factor which is maintaining Dysons primary conceit is the improvement of a design which will clearly be threshold capability overtime. Question 4 With regard to answers to question 1 and 2, Sir James Dyson seems to be very serious with the companys future. The strategic capabilities are maintained strongly and those capabilities which a competitor could imitate are not easily given a chance, the competitor has to really put in effort to try imitating Sir James Dysons products. The effect of completely leaving or selling the company will be much more on the negative side because mainly the customers who value his innovation wont get the innovative products anymore and even if they it do it wont be Sir James Dysons standard. It is witnessed in the case that Though by 2010 the company was run by CEO Martin McCourt, James Dysons own image and personal brand remained central to the firms promotion. Due to that may be the there could be a decline in the customer base which could directly or indirectly affect all parts of the company; finance, sales, marketing and also production. And the decline in production could affect the china market also because it is said that contracts like Dysons help pull china up the manufacturing value chain too towards ever more complex products of the highest quality. REFERENCE AND BIBLIOGRAPHY BIBLIOGRAPHY Fundamentals of strategy (CH 3) By: Gerry Johnson, Kevan Scholes and Richard Whittington Lecture slides (LE 6) REFERNCE www.antiessays.com/free-essays/128170.html www.antiessays.com/free-essays/172844.html www.writemypapers.org www.studymode.com Question 1 John Howie has pursued changes in many parts of Faslane, some of the changes are: Change in management structure; as it is witnessed in the case study that there was a management structure which wasnt right to deliver change. There were seven layers in it and now [2006] its down to a maximum of four layers. In the process of change in the management structure there was also reappointment of jobs. Changing in mindset; it is believed that a big opportunity might come from changing the mindset, to see their job as to deliver with the possible minimum spend. They believing in changing the mindset because the public sector manager whos got wide ranging responsibilities and a fairly large budget has no incentives to reduce cost and dont share any benefits and were brought up in a system where if the budget hadnt spent this year, it would be cut next year. Another change pursued by Faslane was the change in management system from infrastructure focus to naval focus. The commodore in charge saw partnering as an opportunity to better manage the people, but in the management team there were a mix of people who believed and were willing to give partnering or people who were likely to be personally disadvantaged by partnering and were less supportive. Also cost reduction is one the change pursued by Faslane, as it is witnessed in the case that by 2000 the MOD had decided to significantly reduce the cost and improve operational effectiveness of their naval bases. And in 2002 they signed a contract of cost affecting without affecting the service provided to the navy. Question 2 Change can be managed using different styles; clear direction may be vital to motivate a desire or create readiness to change; participation or intervention can help in gaining wider commitment across the organization and develop capabilities to identify blockages to change. The managing styles used in the case of Managing change at Faslane are as follows: Direction or coercion managing style; by definition direction managing style means making use of private managerial authority to establish a clear future strategy and how will the change occur. As it is witnessed in the case that we asked other companies which had been through large scale changes, what we should learn from what you did? And the answer was implementing the management structural changes. The change in the management structure was influenced from other companies which gave Faslane an advantage and  £14 million in the first year against the target of  £3 million. Participation or collaborative managing style; is mainly concerned with the contribution of those who will be affected by the change agenda. As seen in the case where it says that there was a process that required any change to be documented and passed through a series of review points. At each stage of the process people were given 14 days to review it but everybody looked at it on the thirteenth day so a total of 56 days process. By removing those stages people are free from the bureaucratic burden and instead of 56 days they are only given 14 days to review it. Performance scorecard; it is another change brought in by Craig Lockhart it was intended to measure the outputs and let the business system transparent. Everyone down to team leaders had become acutely aware that business performance is not something to be hidden, however it mainly didnt aim at measurement but also the business plan had been top-down. Question 3 Levers for managing change need to be considered in terms of the type of change and context of change. Such levers include changing operational processes and routines, the importance of political processes and other change tactics. The levers of changes used and others which could be used are: Changing operational process and routines; strategies are always delivered through day to day processes and routines of the operations of the organization. There is therefore a need for planning operational change: the identification of key changes in the routines of the organization. In effect strategic change needs to be considered in terms of the re-engineering of organizational process. This lever of change is used in the case and witnessed where it explains an example of the process that required any change to be documented; now that 56 days process is 6 days, a simple example of process of re engineering. Power and political processes; there is a need to consider the management of strategic change within this political context and also the stakeholder relationships in and around the organization. As seen in the case firstly it is important to understand who you need to have as allies such as the naval base commander. Above that the wider stakeholders like the commanding officers of the ships and submarines, security and also the local community are to be looked at. Question 4 The change brought in by Craig Lockhart and John Howie has been very much effective in terms of savings, service. Their target was achieved over 20% reduction in annual running costs, by the end of year 10 they are expecting a saving of  £280 million which is 38.2%. The navys view was that the service they received was better; the attitude, communication and responsiveness towards the navy were also better. So by making a few changes they brought about cost reduction and service improvement. The changes made in the management structure [from seven layers to four layers] have made them reappoint all the jobs, and the implementation has positively affected the cost by a saving of  £4milion in the first year against a target of  £3 million. Faslanes change in the measuring of outputs through performance scorecard has made the business system transparent. Everyone down to team leaders has become acutely aware that business performance is not something to be hidden. The changes led Craig to announce that in April 2010 Faslane would become the home base, not just for nuclear submarines but for the whole UK submarine fleet. This change is expected to create more jobs and the expansion of Faslane which will fulfill the need of the unemployed; the ways used to work together and bring about effective change within Faslane worked luminously. REFERENCE AND BIBLIOGRAPHY BIBLIOGRAPHY Fundamentals of strategy (CH 10) By: Gerry Johnson, Kevan Scholes and Richard Whittington Lecture slides (LE 12) REFERNCE www.writemypapers.org REFERENCES AND BIBLIOGRABY BIBLIOGRAPHY Fundamentals of strategy (CH 2,3 10) By: Gerry Johnson, Kevan Scholes and Richard Whittington Lecture slides (LE 4,5,6 12)

Nick Swinmurn

Culture and diversity of a company is extremely important and will determine the success of a business. Deciding what culture Is best for a company Is challenging. A lot of focus should be on what type of leader Is most appropriate for the organization. Implementing strong values will strengthen the company. The way company's adapts to change will also affect the way a company will prosper during challenging times. Founded by Nick Swimming In 1999 Capos Company is a solely web based retailer. Nick decided he wanted to create a company after he spent hours searching the entire mall for a pair of shoes and could not find them.He then attempted to find the shoes on line and realized there was not a website specific to shoes. After his experience he decided there was a market for this type of industry. Originally Capos was created to be an online store that offered the widest selections of shoes available all in one place. Since, the company has evolved over time and now is selling a gre at selection of Items rather than Just shoes. They have boarded their selections to both women and men's clothing along with everyday household Items. They provide free quick shipping and returns.The overall goal is to â€Å"provide the absolute best service online-not just in shoes, but in any category (Capos, 1999-2014). The Culture of Capos Capos has created a very unique and valuable culture. They have implemented what Is called the â€Å"Capos Family Corey Values† that sets the foundation of the entire company. These core values are listed on their company's website and are recommended for employees to follow on a day to day base. They believe that employees can be motivated, involved and happy to come to work while providing excellent service to customers.Capos creates a clear line of communication, encouraging employees and constantly motivating them. They want their employees to be innovated, creative and â€Å"do more with less† (Capos, 1999-2014). Most impor tantly they want their employees to ‘WOW through customer service. This provides an environment that makes employees want to work. They take time to focus on each employee ensuring they are put Into the right position and properly trained for success. Capos believes this will lead to employee longevity and growing leaders for the future.Their hard work does not go unnoticed and for the past 6 years Capos has been named in the as one of the FORTUNE's 100 Best Companies to Work (Capos, 1999-2014) A random act of kindness weekly parade is the norm at Capos. This Includes selecting 3 random employees each week, dressing them up in funky hats and/or props, taking their photo and Glenn them gift. This falls under ones of their core values creating fun and a little weirdness. Yelling spontaneously at other employees for fun or trying to make one another laugh also emphasizes the core value.There are four main types of organizational cultures. They include hierarchal, market driven, c lan, and adaptable/flexible culture. Capos organizational culture only one type of organizational culture. Capos falls under two categories, the clan culture and adaptable/flexible culture (William, 2013). Clan culture represents a family-type organization (Savory, 2013). This culture involves building strong relationships and development of employees through training. Clan culture employees collaborate with coworkers and are caring for each other.Two of Capos core values include building open and honest relationships with communications and creating positive teams and family spirit (Capos, 1999- 2014). Capos is willing to change and adapt. This is why the company also follows under adaptable/flexible organizational culture. The adaptable/flexible culture involves creating new ideas and preparing for future improvements, which is something Capos practices (Savory, 2013). The company has already determined that in the future 30% of all venders/seller transactions will be mad online w ithin the United States.Their vision is to be the company that offers the best service and the largest selections, thus resulting in most customers' purchases coming from their website (Capos, 1999-2014). Capos is constantly changing and always looking for the newest, most retrieve solutions to solve any issues. Capos embodies these particular culture behaviors because the CEO, Tony Whish, honestly believes this is the best way to run a company. He treats his employees like family. He personally believes in the values and culture of the company.Tony wants his employees to be happy and truly believes this is return will transfer to customers. Capos values and culture is not only the guidelines for the company but overall should be guidelines they follow in life (capos, 1999-2014). The best suited leader for Capos Company is a twenty-first-century leader. This errors should be able to adapt to both Transformational and transactional leadership styles. A transformational and transactio nal leader will require someone who and foresee a vision and have the motivation to accomplish.This type of person requires creativity and innovation skill with the ability to make decisions. The type of leadership this person should have is supportive leadership style. They should be approachable and friendly and a allow employees feel equal around them. It will be important to provide a friendly atmosphere where employees feel comfortable to be open and trusting with their leader. Given that Capos sales multiple categories of items, they are not at a high risk for a large demand to decline.If some of the company's category items do decline, Capos has the option to sell different items that are currently in demands. Since the company is still growing there are more markets that Capos can branch out to widen their options if needed. They have recently connect forces with Amazon and this had open a lot more doors and customers (Capos, 1999-2014). As for now, shoes are extremely impor tant to people and fashion. It does not appear that Capos is at a high risk for a large decline in demand for their products.

Healthcare Consent legislation Essay

Healthcare Consent legislation applies to everyone above the age of 18 (some places 16) and has the following rights (Ref 1) 1)The right to give or refuse consent 2)The right to choose a particular form of healthcare on any grounds including moral or religious grounds 3)The right to revoke consent 4)The right to expect that a decision to give, refuse or revoke consent will be respected 5) The right to be involved to the greatest degree possible in all case planning and decision making Mostly all nursing actions are an invasion of a person’s privacy and giving consent is carried out by going into the hospital or being treated at home. So one can say that consent is based on the principle of respect for a fellow human being. (Ref 1,2) This legislation tells me that all patients and clients have a right to receive information about their condition. As a nurse I should be sensitive to their needs and respect the wishes of those who refuse or are unable to receive such information. (Ref 1,2) For instance, there may be a language barrier and I should not just go about reading the consent form in English, rather I should arrange for a interpreter or find a nurse who speaks the clients language. I also respect their decision of autonomy-their decision to accept or decline any health intervention even if a refusal means loss of life, example Jehovah s witness refusing blood transfusion. The client will now have alternate options given by the Health Care Providers. Informed consent is obtained by a legally competent person, who voluntarily accepts or declines the consent after being informed of the treatment including side effects, adverse effects.(Ref 1,2) Many people are frightened by unfamiliar medical procedures and interventions and may thus want to back off from any treatment. This decision should be respected, and the client should not be forced into taking any of these medication or treatment. Rather the nurse can educate them to the best of her education and training if the client wants to know about it. Historically dating back to 1914, it was Justice Cardoza who changed the concept of research ethics involving human beings. The foundation of modern day informed consent is based on his statement â€Å"Every human being of adult years and sound mind has a right to determine what should be done with his (or her) own body.†(3) There were many historical events that lead to present day consent acts. Some of them were as follows (ref #3) 1) Tuskegee Study of Untreated Syphilis in Black  Men (1932-1973) 2) The Nuremberg Code as a result of the Nazi Medical Experiment during World War II (1947) 3) The Thalidomide experiment that resulted in birth defects (1950) 4) The declaration of Helsinki (1964) I feel these events all had a big role in shaping modern day HCCA and Consent legislature.Previously, a simple consent question would be â€Å"did the patient agree to surgery?† (Ref 2), which now has evolved into â€Å"Did the physician provide the patient with adequate amount of information for the patient to consent?† This newer version of the legislation allows the nurse to participate in proper advocacy so as to promote patient autonomy in self-determination. Initially informed consent meant saying â€Å"YES† to any treatment or intervention laid out by the physician and advocated by a nurse (Ref 1). Now informed consent means being able to say â€Å"NO† and this in itself is a part of exercising ones autonomy.(Ref2)Nurses should practice with the knowledge that clients must consent to be touched ,to have treatments administered , to undergo surgery, for bathing, positioning, taking vital signs, physical assessment ,changing dressings, venipuncture,wo und irrigation, catheter insertion just to name a few. If a patient or client is not capable of giving consent then besides the HCCA (1996) Ontario does have the Substitute Decision Act(1992) SDA . This act allows a substitute decision maker –a spouse, a relative, a parent and in the absence of these someone can be appointed by legal authority if the patient has not indicated otherwise. In emergencies where the priority is preservation of life, a nurse or HCP can provide care to the patient or client without their consent if they are incapacitated, provided it is demonstrated that this action was carried out in the best interest of the patient or client.(Ref 1) In conclusion, I can say that nurses are patient advocates and an essential member of the healthcare team contributing meaningfully to the informed consent process. There are many barriers to the HCCA especially in terms of informed consent, but the well informed and knowledgeable nurse is competent enough to have a thorough understanding of her clients’ needs. She being the clients best advocate will implement the informed consent procedure so as to maintain the clients’ autonomousity so that he or she can maintain their self-determination. This legislation has allowed nurses to be accountable for the best interest of the client and  carry out their role as a client advocate.

William Faulkners A Rose for Emily A Southern Heritage Reflection - Free Essay Example

Sample details Pages: 4 Words: 1085 Downloads: 10 Date added: 2019/04/15 Category Literature Essay Level High school Topics: A Rose For Emily Essay Did you like this example? In William Faulkners short story, A Rose for Emily, the reader acknowledges the rude reality of Emily Griersons inability to be receptive of a new, dynamic and ever-changing world. Emily is not only lonely but also a mysterious lady, who lives in a large, post-civil war era home with her father. William Faulkner narrates this old and lonely ladys story, precisely explicating how she remains stuck in her own timeframe. Don’t waste time! Our writers will create an original "William Faulkners A Rose for Emily: A Southern Heritage Reflection" essay for you Create order Although her autocratic father died over thirty years earlier, Emily remains rigid and still holds onto her the way she lived her life before her fathers demise. According to Perry, Emilys house, formerly luxurious white with scrolled balconies, has is now an excellent example of the most ghastly looking abode on the once most revered square in the town. Encroached with decay and dust, the house has left people in her city gossiping about her while at the same time pitying her lost soul. Perhaps due to loneliness and desperation, she soon gets in a romantic affair with Homer Barron, a young bachelor who works in a construction corporation paving footways on Emilys city streets, Jefferson. The more the townspeople see them taking rides together, the more they talk and sympathize with her. In a dramatic twist of events, Emilys public appearances with Homer lessen. One day Miss Emily is seen acquiring poison from a drug market. A Rose for Emily is fundamentally a tale of old versus new and tradition versus non-tradition. Faulkner brings these aspects into the limelight through the storys main characters, Miss Emily and Homer. Right from the exposition of the text, it is clear that the story revolves around old versus new. Emily Grierson signifies the Old South. This essay will consequently discuss the cultural and historical significance of her character while drawing its examples from the traditional southern heritage. Faulkner successfully creates a gloomy tone of A Rose for Emily particularly at the beginning of this epic tale chronicling the requiem of Miss Emily. With the storys progression, the author takes the readers through distinctive moments in Miss Emilys life, explicitly detailing how she was lost her own world as everything around her kept moving forward. Faulkner additionally employs foreshadowing, narrator point of view, and the southern gothic writing technique, to aid the reader form a visualization of Miss Emily, as well as the town. According to Rodgers, these elements also give the reader an insight into her environment a clear glimpse of her sanity. Faulkners application of the southern gothic writing method is significant in the understanding of A Rose for Emily, as it helps the reader develop a mental depiction of the main character, Miss Emily. For instance, the town administration commissioned their envoys to discuss the levies that were owed, the author describes her as bloated, like a body long submerged in motionless water (2182). A depiction such as this presents the reader with the impression that Miss Emily is not well. His witty elucidation that she seemed bloated accomplishes his desired effect on the anthologys reader to attest how disgusting she emerged. This photographic representation, merged with the Faulkners dismal portrayal of the parlor (2182), creates in the reader the image of death. Moreover, the reader gets the feeling of being in an interment parlor. This is crucial as it helps to reinforce Faulkners narrative and depiction of Miss Emily.. A significant theme in A Rose for Emily, is the deterioration of the Old South, which connects to the southern cultural values and economic structure before the eruption of the Civil War (Beyer 34). In the prewar South, society consisted of slaves, tenant farmers, merchants, and the landed nobility. Throughout this time, aristocrats abided by the southern codes of honor. While men took up their positions as providers and protectors, women had to keep the highest levels of morality. The Griersons in A Rose for Emily, belong to the landed gentry class. They exhibit the superiority complex and arrogance that befits their status (Perry, 161). Emilys father, for example, clearly displays this stance by deeming no local suitor deserves his daughter as a wife. Emily too displays the same attitude, shunning society from her life even long after her fathers death. Miss Emilys reaction toward her tax obligations, association with the townspeople, and her understanding of death are explicit examples that she is stuck in the past although the south has embraced modernism. With the passing and retiring from civil service of older generation members, the younger generation expects Emily to pay taxes to the local government as there was no written rule exempted her from doing so. She responds that Colonel Sartoris clarified to her that she did not owe any tax to Jefferson. Although Sartoris died ten years ago, she still clings to what she believes Colonel had given his word, and according to the traditional view, his word knew no death. It is the past pitted against the present-the past with its social decorum, the present with everything set down in the books ( Rodgers, 121). With this, she passes as an excellent representation of a superb keeper of the southern customs and traditions. Despite the modern industrialization characterized by large-sca le crop production, motorized vehicles, and the construction of the railroad, Emily remains stuck in the old south, rigidly holding onto the old social values and oblivious of the fact that modernity had grossly decreased the power and influence of the landed gentry. In conclusion, William Faulkner just like other Southern Gothic novelists concentrated on portraying southern experience and history in the United States particularly in the periods following the Civil War. They employed grotesque imagery, themes, and symbolism. Faulkner uses all these in A Rose for Emily to highlight the texts primary concern, traditions versus change. His portrayal of Emily brings into sharp focus the struggles the old south conservatives went through in their efforts to preserve their cultural values amidst widespread modernization and industrialization. William Faulkner ultimately shows that failure to acknowledge change leads to peril as Emily, the epitome of tradition remains lonely throughout her life, incapable of even accepting the death of her father. She presents those who would not abandon the customs whose time had passed and this subjects them to dire consequences. Her rigidity finally leads to her death as she kills the handsome Northerner Homer, and l ater, submits a tremendous deal of condemnation and succumbs. By her murdering homer she endorses the fact that the conservatives could do anything to ensure they do not acknowledge industrialization, represented by Homer.